Keep Customers Clicking: Website Usability Guide for Business Owners
Turn Your Website Into a Customer Magnet
Your website should be earning you customers, not sending them away. But confusing navigation, slow load times, and hidden buttons are quietly costing you sales every single day.
Keep Customers Clicking gives you the practical tools to fix it.
What You'll Learn: ✓ The CLICK Framework—five principles that make websites work ✓ How to spot (and fix) problems that frustrate visitors ✓ Simple changes that dramatically improve conversions ✓ Mobile optimization that captures 60% more traffic ✓ Accessibility essentials that expand your reach ✓ A continuous improvement plan you can implement immediately
No coding required. No expensive redesign needed.
This isn't theory, it's the same usability principles used by major organizations, distilled into plain language with actionable checklists you can use today.
What's Included: 📖 Complete 10-chapter guide (PDF) ✅ 7 supplemental checklists for auditing and improvement 🛠️ Tool reference guide 📋 30-day action plan
Perfect for:
- Small business owners managing their own websites
- Entrepreneurs who know their site needs work but don't know where to start
- Anyone frustrated by low conversion rates despite decent traffic
Stop losing customers to bad usability, keep them clicking!
Keep Customers Clicking: A Practical Website Experience Guide for Business Owners A straightforward guide to improving your website's usability and converting more visitors into customers. Learn the CLICK Framework (Clear, Lightweight, Intuitive, Consistent, Knowable) and get actionable strategies to fix common problems that drive visitors away. Includes: 10 comprehensive chapters, 7 supplemental checklists, tool reference guide, and continuous improvement toolkit. No coding knowledge required, just practical advice you can implement immediately to turn your website into a reliable business asset.